I spend a good part of my weekend digging through the data. It seems like my reading that my freemium package is "too good" and that's why people don't upgrade... isn't quite right.

Some provisional readings show that most of my users don't uncover the premium features, almost at all.

The feature I was expecting the least usage from, seemed to have the highest. The feature I thought would have users return, had very low stickiness.

...Back to the drawing board I suppose 🤷‍♂️